Loic Bruni defends DH World Championship and gets overall win

Loic rode to the win with MAGURA MT7 brakes equipped with specially designed levers to his specifications.

For the third time, Loic Bruni has claimed the UCI DH World Championship. As the top qualifier, Loic was the last rider to go down the notoriously rough Mont-Sainte-Anne [Quebec] course, and put together a sizzling run to capture the DH rainbow stripes again.

One week later he secured the overall world cup title in Snowshoe. An unbelievable season has come to an end. A great possibility to look back:


Loic began working with Magura's engineering team prior to the 2018 season to develop a unique lever that fit his style and desires for the ultimate control of his braking performance.

Tailor-made for the world champion

From the start of 2018 MAGURA has officially sponsored the Specialized XC and Gravity Team with our brakes. After the first test camp, it soon became clear that, in particular, world champion Loic Bruni had his own, very precise ideas about braking performance – especially about the ergonomics and the operation of the brake. In a first sketch Loic drew the shape of his desired lever on paper. To better understand his needs and to enable practical testing MAGURA’s development department developed a prototype as a basis for testing.  The “Loic-O-Mat”, as it was called, with a wink, is a combination of a permanently-mounted, aluminium base lever and 13 variations of 3D-printed lever shapes that could be installed and replaced quickly and easily. Loic tried out all the different shapes and lever ratios under real-life conditions and ultimately found his perfect lever form. On this basis MAGURA produced a perfectly tuned lever for Loic which was used at the world cup races 2018 for the first time.

 “Loic’s requirements were quite extreme. He wanted the bite point far away from the handlebars but with an extreme leverage-ratio for full on/off braking power. All or nothing. The short shape of the lever is more flat and straight. At the bite point, the lever is almost parallel to the handlebars, so his finger won’t slip in this position. Loic can move his finger on the wide grip area and take the pressure off it”, says Reiner Künstle, development engineer at MAGURA.

The final serial production lever is made of 3D printed aluminium. Through the use of rapid prototyping the development team were able to realise very short production times without compromising the strength or weight of the lever.

Danny MacAskill: Perfect Ergonomics for Maximum Precision

The collaboration with Danny MacAskill produced a completely different lever than Loic Bruni’s choice.

Danny prefers a short brake lever with a minimum reach to keep a firm grip on the handlebars when he jumps from house roofs and during hard landings.

“Danny wanted a completely different feel in his brakes than Loic. As well as having the lever close, he wanted a clear position for his finger. To achieve this, the HC3 lever has almost a recessed grip with a high tip. It’s nothing like Loic’s flat lever“, explains Reiner Künstle.

The edges of his lever are rounded and flat to prevent his fingers from being cut. Thanks to the adjustable transmission ratio of this lever he can change the brake power and modulation. This enables him to stay in control, even in wet conditions. There’s no room for compromise if you have to land on an area the size of a 1 Euro coin from a height of 2 metres.

“The requirements of our athletes differ enormously. We offer them and our customers different lever options to provide the best individual ergonomics and control“, states Heiko Böhle, Head of Product Management at MAGURA.

What if I’m not a pro? #customizeyourbrake

In order to utilise the knowledge obtained by the close cooperation with pro-athletes, MAGURA already can offer a wide range of levers. Since spring 2019 the HC Loic Bruni lever is available for the public.

Learn more about the lever options on magura.com/customize




1-Finger HC LOIC BRUNI Lever Blade


Read more
MT7 Pro
4-Pistons

Read more