MAGURA 2010 – the success story continues
Olympic gold, world championships, world cup victories – wherever the legendary „red sock“ appears or where the blue MAGURA Royal Blood runs, success seems to come automatically. For sure – top professionals like Olympic Gold medal winner Sabine Spitz, silver medalist Jean-Christoph Péraud or World Champion Marga Fullana first of all have to rely on their strong legs. However that is only possible if they don’t have to waste any energy or time on thinking about the reliability of their equipment. It is essential for them to know even before the gun goes that their MAGURA suspension forks and disc brakes will deliver maximum performance combined with minimal weight. Uncompromised reliability made in Germany is crucial for the pros so that they can get over the finish line without any defects or failures.
This is exactly the same for the non-professional rider for whom the next marathon, the next big Sunday ride, an Alpcross or even an extreme tour to the end of the world is just around the corner. These are the reasons why the R&D team at MAGURA have given utmost priority to the criteria that make the difference between frustration and fun out on the trails and roads of this world.
Lightweight:
- Due to the exclusive Double-Arch design the Durin, Thor and Menja are some of the stiffest suspension forks in their categories making them unrestricted to the usage of rotors up to 210mm in diameter.
- The Marta SL Magnesium comes in at an impressive 315 gram using a 160mm disc but rather than offering a 20 gram lighter 140mm version with doubtful reliability MAGURA gives it the ok to be used with rotors up to 203mm – turning the super lightweight XC brake into a reliable disc brake for enduro or even freeride bikes too!
Servicing:
- Rather than the usual, poisonous brake fluid which requires regular changes, all MAGURA brakes have been using mineral oil since the very beginning. And as the Royal Blood has been proven in millions of brake systems we are the only manufacturer that gives a 5 year warranty on all seals!
- HS11 and HS33 are living legends and enjoy an outstanding reputation amongst commuters, hobby cyclists and extreme globetrotters due to the easy replacement of brake blocks and the lack of regular servicing they require.
Reliability:
- Rather than making a short lived ‘bang’ with our products on the catwalk of the bike world we firmly believe in maintaining as well as improving proven products in the MAGURA line-up until we have groundbreaking innovation which delivers real advantages out on the trails and roads. If you buy MAGURA parts today you can be assured that you did not just put an ‘outdated’ bit of equipment on your bike.
- ‘Made in Germany’ is lived philosophy at MAGURA - from the R&D department situated at the edge of the Swabian Alb (one of the most demanding bike spots in Germany) via the ultra modern production at the company’s HQ in Bad Urach all the way to the service department that deals – often in record time – with customer enquiries and repairs.
We have been following these ideologies for more than 20 years now because we are as equally demanding and passionate cyclists as your our esteemed customers.
Have fun seeing what we have in store for you for 2010!
